Interpretation for Overseas Market of Central AirCon in the First Half of 2017

2017-09-26 11:30:39 admin 31

During the first half of 2017, central air conditioner industry maintains its good tendency. The whole sales are 42,371,000,000 yuan, up by 17.09% compared with last year. Among them, the domestic sales are 37,757,000,000 yuan, up by 20.98% compared with last year, and overseas sales are 4,614,000,000 yuan, up by 17.09% compared with last year. The export also makes great achievements while domestic market is on a high rise. What kind of products is more attractive in overseas market? How is the distribution? Which countries are main exporters? Here are answers.

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Data from ChinaIOL shows that export scale of central air conditioner is 4,614,000,000 yuan in the first half of 2017, up by 17.09% compared with last year. There are main reasons. First of all, global economy continues to improve in the first half of this year. Generally, developed countries recover stably. Countries such as the United States, European Union and Japan recover. Secondly, India, which is one of the emerging economies, keeps a faster growing trend, driving the export of central air conditioner. Besides, domestic enterprises begin to gain profits after several years of investment. It can mainly be demonstrated by four points. Firstly, the quality of domestic products improves gradually and reaches the world leading level, especially in aspects such as energy-saving, product life and working condition. Secondly, domestic enterprises increase the pace of acquisition and merger in order to enter overseas market. In addition, they try to expand the influence of brands by cooperating with each other. Thirdly, domestic enterprises are actively engaged in overseas publicity, overseas refrigeration expositions and sponsorship of overseas famous events. What’s more, they accelerate global marketing layout, entering local markets and establishing R&D centers and stores. It is because of lots of efforts and contributions made by domestic brands that the export scale is getting higher and higher.

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Throughout various exported products in the first half of 2017, it can be said that single unit and multi-split air conditioner “overwhelm” others, becoming the two “carriages” that drive the growth of the export. The reason why they are advantageous is mainly because these fluorine system products have a big domestic market and also technologically mature. In addition, above 60% of exported products are domestic. Comparatively speaking, domestic water cooling unit is not so competitive in overseas market. As a result, the export of it is relatively low. Lithium bromide absorption chiller is the only exported product that drops, down by 4.82% compared with last year. However, the export of water cooling unit has increased slightly mainly because of global economy recovery, stimulating the growth of engineering projects. As a result, demand for water cooling unit increases, which has a positive influence on its export.

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Among Asian major exporters, India, Japan and Saudi Arabia rank the top three. As one of the fastest growing economies, India’s demand for central air conditioner is higher and higher. Largely populated, India also has a big market with enormous potentialities in the near future. Multi-split air conditioner was first applied in Japan and it is also very popular in Japanese market. The majority of products exported to Japan are multi-split air conditioners. Due to climate conditions, many Middle East countries’ demand for central air conditioner products increases. The exported products are mainly single unit and multi-split air conditioners whereas the export scale of water cooling unit is relatively small.

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On the whole, there won’t be a leap growth for the export of central air conditioner in the short term, and it will still maintain the stable, continuous and small growing trend. It is estimated that export will maintain the growing trend in the second half. However, considering many uncertainties such as pressure of RMB appreciation, European political risks, Fed’s rate rise policy and trade protectionism, the growing rate of second half will slow down a bit compared with the first half. Therefore, it is expected that the export scale of central air conditioner will reach 8,994,000,000 yuan in 2017, up by 10.97% compared with last year.